Creativity. Go places with HEINEKEN From brewing to brand building, marketing to account management, a career at HEINEKEN offers far more than just great after-work drinks. "On the ground, we visited several universities and hosted career talks, where we shared with students what it means to Go Places with Heineken Malaysia. Starring real Heineken employees, viewers will get an authentic view of the company’s unique and adventurous personality, as well as the rich world of opportunities across its 250 markets and 70 brands. TAKE THE INTERVIEW. The campaign, which launches this week, features the stories of 33 Heineken employees, from Carlos who heads up Heineken’s ecommerce business The Sub to Marcel trying to sell cider into the competitive South … HEINEKEN markets involved in Go Places 2.0 include: Mexico, Vietnam, Spain, Nigeria, South Africa, Singapore, Slovakia and the Netherlands. Content. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Heineken is “rejuvenating” its employer branding campaign ‘Go Places’ with a new focus on showcasing employee stories and driving awareness and engagement.. HEINEKEN seeks to employ professionals with a thirst for knowledge and a spirit for adventure. The videos illustrate the type of talent HEINEKEN is looking to recruit, encouraging bold and brave ideas, giving the power to the employee to take their career into their own hands, and have the autonomy to do it. Watch the Heineken Go Places ad below, experience the full site and then tell us what you think in the comments. In each interview scene, Brand's brands are skimmed in a subtle way, increasing high product awareness for Heineken. Next. Go Places with Heineken is a brand new campaign from the Dutch brewing giant. It is the leading developer and marketer of premium beer and cider brands. 47 Collect. HEINEKEN INTERNATIONAL recently launched an innovative new employer branding campaign called ‘Go Places 2.0’, inspired by the real and exciting experiences of employees, to engage and inspire future talent. The campaign as per its name, seeks to employ professionals with a thirst for knowledge and a spirit for adventure. 0.00. This is not the first time, Heineken has tried to get our attention. The Magic of Heineken® Tapping from our rich history and proud heritage, our campaigns tell the developing tale of our brand. HEINEKEN taps into talent around the world for Go Places 2.0 campaign. And after watching this video and taking their interview I sure you will want to. The campaign presents Heineken as the company and not just the brand. This is "Heineken Go Places The Interview" by The Outpost on Vimeo, the home for high quality videos and the people who love them. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. The first version of this campaign, Go Places, was launched in 2016. Some modules are disabled because cookies are declined. According to a press release, Go Places 2.0 showcases 22 Heineken markets including Singapore and a variety of roles, levels and departments within the organisation: HR, marketing, sales, finance, supply chain, procurement, IT and corporate affairs. ", View the stories of two Singapore employees below. The collection of films illustrate how with the right mindset, people 'Go Places' physically and professionally during a career at HEINEKEN. Learn a craft, learn a trade. And so we encourage you to #GoPlaces. Hannah.Nottage@edelman.com. With a curious mind and a broad skill set, these We look forward to welcoming a new batch of graduates for the APGP 2020 intake. Back in 1873 a young entrepreneur named Gerard Heineken discovered a passion for brewing. On social media, via our corporate Facebook page, our digital campaigns reached a wider audience and inspired many to check out how they can Go Places with us by visiting our new careers microsite," as shared with Human Resources previously. The Heineken voice is witty, intelligent and speaks in a refreshing tone. Most recent information is available on HEINEKEN's website: www.theHEINEKENcompany.com and follow us on Twitter via @HEINEKENCorp. Learn about the HEINEKEN Company and about yourself. There’s a journey to be made! Heineken Go Places. By browsing our website, you consent to our use of cookies and other tracking technologies. The videos illustrate the type of talent Heineken aims to recruit, encouraging bold and brave ideas, giving the power to the employee to take their career into their own hands. Go Places 2.0 is a continuation of HEINEKEN's Go Places campaign, launched in 2016, which focused on making the online application process personalised, compelling and interactive with the aim of attracting dynamic talent. Working life was the biggest driver of Malaysians' wellbeing growth in 2019, From Amazon to Netflix: Why office spaces may prevail over home offices or flexible workspaces, Learning and Development Asia 2021 Malaysia, Learning and Development Asia 2021 Singapore, 2021 public holidays in Vietnam, Thailand, Indonesia, Philippines, Singapore and Malaysia, Skills CHROs will need to succeed in 2021, Guide to the talent challenges faced by Indonesia’s HR leaders, HR guide: Biggest employee wellness trends for 2021, Q&A with Leo Chan, director for HR at Microsoft Hong Kong. Information about global popularity: 250 products in 70 countries are also mentioned by the brand. We are confident that the cross-cultural and cross-functional approach that the APGP offers will empower graduates to Go Places with HEINEKEN and acquire an advantageous array of skills,” said Roland Bala, HEINEKEN Malaysia’s Managing Director. HEINEKEN a inceput ca o mica afacere de familie, iar astazi are o istorie de peste 150 de ani. Heineken Go Places. HEINEKEN is the world's most international brewer. Go Places is where Heineken cleverly promotes its brand through the Online Interview Test. Take the “Heineken Go Places” Interview (Nigerian Breweries Plc) – goplaces.theheinekencompany.com; Heineken is back to recruiting with “Go Places,” led by a musical Dr. Seuss-ish video inviting candidates to respond to 12 questions, which must be … Contact information The Outpost Lauwerecht 12 3514 BB Utrecht The Netherlands T +31 30 711 62 94 M +31 (0) 6 229 88 464 E info@theoutpost.nl We employ over 80,000 employees and operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Go Places 2.0 features over 30 HEINEKEN employee stories from around the world that showcase the entrepreneurial culture upon which HEINEKEN was built. How to run virtual meetings that everyone enjoys attending. 0.00. Today is your day! Next to a manifesto video, the campaign revolves around an interactive ‘job interview’, leading candidates in 12 unusual questions to a personality profile. Heineken launches an innovative new campaign informed by the real and exciting experiences of employees, to engage and inspire future talent. Our vision is positive and yes, a bit cheeky at times. One can take ‘the interview’ at the ‘Go Places’ site of Heineken. Whatever your expertise - and wherever you are in the world - if you have a pioneering spirit and a thirst to do things differently, joining us could be your perfect next step. So he purchased a piece of land in what is now the centre of Amsterdam, built a brewery and set about perfecting the recipe that would soon become Holland’s first ‘premium’ lager beer. 0.00. Do you have what it takes? Go Places 2.0 showcases 22 HEINEKEN markets, and a variety of roles, levels and departments within the organisation including Marketing, Sales, Finance, Supply Chain, Procurement, Human Resources, IT and Corporate Affairs. Go Places 2.0 will roll out globally from February 2019, with markets promoting it through a multi-channel approach, including earned amplification, paid media partnerships, online and social media engagement, geo-targeting of job sites such as LinkedIn, and promotions at career fairs and events. Named Go Places 2.0, the campaign features the stories of 33 Heineken employees from around the world to showcase the brand's entrepreneurial culture. Production company Wefilm invited us to create vfx for Heineken’s state of the art recruitment film. HEINEKEN Go Places là chương trình dành cho tất cả các bạn sinh viên Việt Nam, với mục tiêu đồng hành cùng các bạn để khám phá những giá trị tiềm ẩn, định hướng nghề nghiệp tương lai và lựa chọn môi trường làm việc phù hợp cho chính bản thân mình. How satisfied are Southeast Asia's e-commerce employees? Go Places uses a combination of film, gaming and life-defining decisions to guide participants on an adventurous experience. The video doesn’t stand alone in this Employer Branding campaign. The campaign is a continuation of Heineken's 2016 Go Places campaign which "focused on making the online application process personalised, compelling and interactive with the aim of attracting digitally-dynamic talent. Learn about the HEINEKEN Company and about yourself. We partnered with HEINEKEN to amplify its global employer brand campaign and to promote the value of employer branding. Go Places, is an online interview that will create a personal profile, which people then send with their resume on LinkedIn to apply for a Heineken dream gig. Q&A article. Chris Van Steenbergen, Chief Human Resource Officer at HEINEKEN, commented: "At HEINEKEN we recognise that many professionals today want to experience different challenges, take advantage of various opportunities and experience multiple cultures. by Superhero Cheesecake from Netherlands with 7.31. But it’s not like anything you ever seen before. “Go Places” illustrates the distinctive and spirited culture prospective talent could expect from working at Heineken. The first results were beyond everyone’s expectations. Heineken has received over 300% more job applications via LinkedIn than in … Today you go places that make you go places. We created a bespoke Q&A article featuring an exclusive interview with HEINEKEN and their creative studio, Cloudfactory, about their Go Places employer brand campaign and the interactive film they created to wow future employees. Previous. Usability. In an effort to engage future talent, Heineken’s Go Places 2.0 looks internally, and focuses on the stories and experiences from 33 real employees … Heineken has launched a new campaign informed by the real-life experiences of employees, to engage and inspire future talent. The Heineken GO Places campaign. Do you have what it takes? © 2020 Copyright Heineken N.V. All Rights Reserved, Results, reports, webcasts & presentations, 2020 Full Year Results & on-going Strategic Review update, Tiger® launches new brand film 'Yet Here I Am', Amstel celebrates 150-year anniversary with expansion to China, HEINEKEN to nominate Nitin Paranjpe as Supervisory Board member, HEINEKEN, part of the Hydrogen revolution. We use cookies to optimize the website, no personal information is stored. ‘Go places’ will also focus on talents and human resources in … Through "Brewing a Better World", sustainability is embedded in the business. This is in fact, the first time HR has taken a marketing kind of route to attract applicants and present an employer brand. Client: The Heineken Company Agency: Cloudfactory Creatives: Sandrine Huijgen, Jessica Kersten, Olivier Teepe (Cloudfactory), Lennart Verstegen (Wefilm) Managing… Heineken // Go Places // Manifesto on Vimeo With a curious mind and a broad skill set, these professionals embody the company's core values and culture and what sets it apart from its competitors. The ‘Go Places’ interview, according to the organisers, is an interactive storytelling game that takes participants through an adventure of questions while also adopting elements of the global Heineken Company culture. Design. Welcome to what we like to call The Interview. As informed by Heineken Malaysia in an interview with Human Resources last year, it was described as a company-wide initiative, featuring several initiatives that cater to both employees as well as potential recruits. Congratulations! The Heineken Story . Susan LaMotte is the founder of exaqueo , a workforce consultancy that helps companies build cultures, employer brands and talent strategies. The opportunities at HEINEKEN are limitless. HEINEKEN markets involved in Go Places 2.0 include: Mexico, Vietnam, Spain, Nigeria, South Africa, Singapore, Slovakia and the Netherlands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders. Named Go Places 2.0, the campaign features the stories of 33 Heineken employees from around the world to showcase the brand's entrepreneurial culture. Hannah Nottage Each of the 12 questions have to be answered in 5 seconds or you will be mocked by the interviewer and blocked from continuing., which must be answered in three to five seconds. HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY). Background Accept cookies to experience the full functionality of this page. Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam. 0.00. You see Heineken wants you to come to work for them. For more information, please contact: Heineken Go Places is still going strong. One thing is for sure, each campaign is a 100% Heineken… With the Go Places 2.0 campaign, HEINEKEN hopes to not only demonstrate the diversity of opportunity available to candidates, but also show the characteristics that drive the organisation forward and continue to make HEINEKEN a great place to work. The employer brand campaign will roll-out globally from February 2019, with markets promoting it through a multichannel approach, including earned amplification, paid media partnerships, online and social media engagement, geo-targeting of job sites such as LinkedIn, and promotions at career fairs and events. It features actual Heineken employees giving it a playful, personal touch. HEINEKEN markets involved in Go Places 2.0 include: Mexico, Vietnam, Spain, Nigeria, South Africa, Singapore, Slovakia and the Netherlands. In 2013, Heineken’s internship contest “The Candidate” scored a bronze Lion at Cannes and generated over 1,700 global entries. Site of the Day October 5, 2016. In Romania, HEINEKEN are 1.150 de angajati care lucreaza intr-una din cele 4 fabrici, in aria de vanzari sau in sediul central al companiei. Heineken has launched a new campaign informed by the real-life experiences of employees, to engage and inspire future talent. HEINEKEN launches an innovative new employer branding campaign informed by the real and exciting experiences of employees, to engage and inspire future talent. Fun and ambition is in our DNA. Go Places 2.0 at HEINEKEN. Welcome to what we like to call The Interview. By showcasing our culture and the desired behavioural characteristics, we hope to maintain HEINEKEN's position as an employer of choice across the world, and in particular within those markets key to the company's growth.". Visit Site. Actually it’s the additional interactive website, GO Places, where you can answer the questions of the interviewer.It’s a personality check and an introduction of the company in one. Join us and be on your way! This is "Heineken // Go Places // Case study" by Wefilm on Vimeo, the home for high quality videos and the people who love them. HEINEKEN’s new global employer brand campaign, Go Places, is an engaging interactive experience aimed at wowing potential talent with the essence and spirit of the company. Click here for more information. We use cookies and other tracking technologies to improve your browsing experiences on our website, to show you personalised content and targeted ads, to analyze our website traffic and to understand where our visitors are coming from. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS.