Developed in conjunction with the membership of Only Influencers, email marketingâs most trusted and oldest community, the Email Innovations Summit is the conference that Email Marketers have been asking for.. By exploring, educating, and discussing the cutting edge of email marketing trends, the Email Innovations Summit is designed to take your Email Marketing career to the next level. Here are some proof points and ways you can (and should leverage) email in 2020 and beyond. While we donât have a crystal ball, weâve studied various insights and other analytics to bring you this article on the future of marketing automation. This article covers the future of email marketing and trends you need to know about in 2020. 8 key email marketing trends. As mentioned earlier, many of these email marketing trends emerging in 2017 may take a couple of years to fully develop, and small businesses in particular will need to jump on these trends to keep up. • Personalization will remain a major tactic to connect with customers. Keep these three things in mind: Better technology, a customer-first perspective and a tight integration with company goals and objectives are three factors that will keep email strong in 2020 and beyond. You can thus use email marketing in better and refined ways. To stand out from the competition in 2020 and beyond, brands can no longer rely on static messages only. While we don’t have a crystal ball, we’ve studied various insights and other analytics to bring you this article on the future of marketing automation. Advancements in nearly every aspect of the channel will allow marketers to be more impactful in their iterations, more accurate in their reporting and more bring more delight to the inbox of every reader. Enjoy this peek at the future of email marketing! We interview successful entrepreneurs and execs and share their visions here. U.S. marketers don’t yet have federal regulations covering these data issues, although CCPA â the California Consumer Privacy Act â will come close when it goes into effect on Jan. 1. Below are two winning predictions (more or less) and one definite fail: Win: Dynamic content, personalization and real-time content will be much more prevalent, along with the next generation of emails triggered by a wider and more diverse range of behaviors. The email industry is constantly changing, but what are the trends that really matter in the years to comeâand how can marketers prepare? Are you just looking for the highlights? Not as commonly talked about as email marketing, however, is a marketing method that is expected to b 5 Predictions For Email Marketing In 2020 From hyper-personalization to voice interfaces, columnist Chad White takes a look at what email marketers should expect in four years. We asked leading industry experts to share their visions for how some of the most crucial elements of email marketing will change in the next decade. And yet, email newsletter marketing is poised to see continued growth for the foreseeable future â despite all the hype that itâs dead or dying. Those trends usually work in opposition to each other â when volume goes up, engagement goes down. Email Marketing in 2020: 20 Predictions from 20 Experts 1. Email regulation is evolving from channel-specific laws like CAN-SPAM to a wider focus on data and its acquisition, management, security, protection and privacy. Customers are getting smarter about how they use email, too. Our email experts include… 3. It is now a combination of automation and, more importantly, personalization that makes email marketing important for 2020. Foresight is 2020. 2019 is the year when email marketing has actually hit the right note. We’ve seen a steady rise of animation and interactivity in email. It’s Almost 2020 â Are You Still Emailing Like It’s 1999? Yet another reason why your business needs email marketing by 2020 is because email marketing metrics are easy to track and measure over time. Email marketing is seen as one of the oldest forms of marketing available to brands, but it is also one of the highest ROI drivers, according to eMarketer. Thanks for going on this journey with us! One thing that 2020 has demonstrated beyond doubt is that email is an effective tool for communication. To get started with email marketing in 2020, double down on your email marketing basics. A powerful marketing solution that enables businesses to create email and SMS marketing campaigns. 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