The image name is just as important as Alt text and you should be using proper image filename as well. The line of alt text above is almost as descriptive and specific as the good alt text from the previous example, so why doesn't it suffice for a webpage about education software? Despite your best SEO efforts, you could still be missing out on another source of organic traffic: your website's images. if an image truly doesn't convey any meaning/value and is just there for design purposes, it should live within the CSS, not HTML. Pretty Good ALT Text: alt=“Man with Canon camera”. One of the first steps to web and document accessibility, providing accurate and appropriate descriptions for an image, can be critical to the overall goal of ensuring that content is accessible. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'b86a9513-efae-441c-8b14-17ab402495e8', {}); Originally published Sep 28, 2018 7:00:00 AM, updated September 23 2020, Image Alt Text: What It Is, How to Write It, and Why It Matters to SEO, How to Successfully Migrate a Website Without Harming SEO [Checklist], How to Prevent Redirect Chains from Destroying Your SEO, The Simplified Guide to Google's RankBrain Algorithm. It's already assumed your alt text is referring to an image, so there's no need to specify it. Here are some bad and good examples of alt text based on the reason you're publishing it: The line of alt text above would normally pass as decent alt text, but given that our goal is to publish this image with an article about going to business school, we're missing out on some key word choices that could help Google associate the image with certain sections of the article. These are important specifics Google would need to properly index the image if it's on, say, a blog post about Boston sports. Missing or empty alt values create significant problems for screen reader users because functional images are essential to … Alt text can miss the mark in three different ways. Stack of blueberry pancakes with powdered sugar. With on-page keyword usage still pulling weight as a search engine ranking factor, it's in your best interest to create alt text that both describes the image and, if possible, includes a keyword or keyword phrase you're targeting. Content editors can generally provide alt text at the same time they upload images into websites. I… ALT tags are also used for those who surf the web with images turned off or users that have text only browsers. Consider what is important about an image. This helps me understand the use cases of the feature better and keeps my focus on the people I’m designing for. Screen readers read alt text aloud, and browsers pages alt text when images fails to load. HubSpot users: Here's what this image optimization window looks like in the CMS inside your HubSpot portal: Your alt text is then automatically written into the webpage's HTML source code, where you can edit the image's alt text further if your CMS doesn't have an easily editable alt text window. Use your keywords Alt text provides you another opportunity to include your target keyword on a page, and thus another opportunity to signal to search engines that your page is highly relevant to a particular search query. When writing alt text, consider what details the author thought was most important. Specifies an alternate text for an image. Spot opportunity in target markets with local metrics and top SERP competitors. Pretty Good ALT Text: alt=“fresh chocolate chip cookie”. Your ALT text should be not more than 125 words because screen reading tools stops screening when it’s exceed 125 words. Let's take a look at a couple examples of alt text in action: Okay alt text: Rooster, Better alt text: Rooster crowing, Best alt text: Red-crested rooster crowing, Okay alt text: man on escalator, Better alt text: man walking on escalator, Best alt text: man wearing backpack walking down escalator, Okay alt text: kw explorer, Better alt text: keyword research in Keyword Explorer, Best alt text: Moz Keyword Explorer tool for SEO keyword research, The Page Optimization section of Moz Pro highlights pages that aren't living up to full search visibility potential (and includes things like whether a page is missing alt text). It's a short HTML attribute that is a description of about 100 characters that you assign to the images on your web page to describe what the image is. Captions work best for: Images that require a heading to understand what the context of the image: For example, portraits of people or pictures of geographic locations may benefit from a caption to ensure everyone is aware what the image is about. Here's what that alt tag might look like in an article's source code: The most important rule of alt text? Yes, this is an image of a stack of pancakes. Alt text is a tenet of accessible web design. Alt text is, first and foremost, designed to provide text explanations of images for users who are unable to see them. pancake pancakes pan cake hotcakes hotcake breakfast food best breakfast top breakfasts breakfast recipes pancake recipe. If they don't understand, or get it wrong, it's possible you could either rank for unintended keywords or miss out on ranking altogether. How Can Alt Text Be Used and Added To Your Images? For example, if your article's head keyword is "how to generate leads," you might use "lead generation" in your alt text, since "how to" might be difficult to include in image alt text naturally. In most cases, an image will only have a function if it is contained within a link (or is an image map hotspot or a button). This can’t be read by a screen reader because it is a picture. Including alt text with your images ensures all users, regardless of visual ability, can appreciate the content on your site. If you cannot avoid images of text, its best to have the exact same text in the alt attribute. gives more details than alt text and allows someone to learn more about what is in an image that goes beyond alt text See all integrations. Get live page metrics right in your Chrome browser. This alt text is a better alternative because it is far more descriptive of what's in the image. Google won't dock you points for poorly written alt text, but you'll be in trouble if you use your alt text as an opportunity to stuff as many relevant keywords as you can think of into it. This is where you'll need to use the topic of the article or webpage to which you're publishing the image. If an image fails to load, alt text will display in its place. Weak ALT Text: alt=“fresh cookie”. Functional images are images that are linked or initiate an action, such as submission of a form or a search query. We are going to look at ways you can improve your image alt text while keeping your content search engine friendly. You may unsubscribe from these communications at any time. For example, the alt text for an image of a question mark that links to a help page should be “Contact Support” rather than “question mark.” Images with complex information: If the image is a chart… Alt text provide better image context/descriptions to search engine crawlers, helping them to index an image properly. If your image contains information or represents something meaningful, determine the message the image conveys and write a short, concise text … What's wrong with the line of alt text above? https://ux.shopify.com/considerations-when-writing-alt-text-a9c1985a8204 Stay up to date with the latest marketing, sales, and service tips and news. This text helps… Alt text will be displayed in place of an image if an image file cannot be loaded. Alt text tells people what is in an image, such as text or basic essential details. While search engine image recognition technology has vastly improved over the years, search crawlers still can't "see" the images on a website page like we can, so it's not wise to leave the interpretation solely in their hands. Provide alternative text, or alt text, when a screen reader needs to understand the message provided by the images on a page. Because search engines can't read text within your images, you should avoid using images in place of words. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'f55ac8df-26f8-41f5-b63a-fa80e97d2fec', {}); More and more, the topics that many businesses and publishers create content on require images to accompany their words. It varies depending on your CMS, but typically, images will have a rich text module in which you can edit and optimize the images on your site. It should be added to every image that conveys meaning in instructional and communications materials including Moodle sites, word processing documents, and slide presentations. But this is also a picture of Fenway Park -- and the Red Sox's #34 David Ortiz clocking one over right field. Written by Braden Becker We're committed to your privacy. Alternative text allows Google to place images in search results as well as aid in assisting visually impaired users. One of the first steps to web and document accessibility, providing accurate and appropriate descriptions for an image, can be critical to the overall goal of ensuring that content is accessible. If you spend time optimizing your blog or website's content, headers, subheaders, and meta descriptions for search engines, the following image should alarm you: Today, Google's search engine results pages (SERPs) deliver just as many image results as they do text-based results. Describe the image as specifically as possible. 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